NYC Marathon Gets New Name

Following the 2013 ING New York City Marathon last weekend, NYRR announced that it singed on a new lead sponsor for 2014 - and the following seven years. Gone is the "ING"from the name, which will be replaced by TCS, standing for Tata Consultancy Services.... (and to think the name couldn't get more dull).

These types of sponsorships bring in a lot of money so it's completely understandable why naming rights go to the highest bidder. (On a side note, I hope NYRR is getting a LOT of money out of this sponsorship, because it already has ridiculously high entry fees - in 2013 U.S. runners paid $266 while international participants were set back $358. Yikes!)

However, there's something special about races that aren't named after a company, like the B.A.A. Boston Marathon. Unlike NYC and Chicago, the Boston Marathon is "presented" by it's official sponsor, John Hancock, but the company name doesn't precede the race name. Hopefully it stays that way.

And of course, with the new name comes a new logo as well, featuring the statue of liberty. It's actually a pretty cool look!